Krafts Marketing and Sales Strategy Assignment Example | Topics and Well Written Essays - 1000 words

krafts Marketing and Sales Strategy - Assignment Examplekraft papers move to the macro- environment of China is through research of the different demography of Chinese consumers, their capacity to purchase, and their eating patterns. This led Kraft to reinvent the traditional oreo cookie cookies to Chinese style cookies from cookie form to wafer and lesser sweet, the packaging and the study of the package (wherein the original content is 14 oreo cookies which costs 72 cents reduced to fewer pieces of Oreos and costs totally 29 cents), and the Chinese style Oreo can go for the extreme climate of both northern and Southern region of China. In the micro-environment, Kraft responded in relations with the management police squad, wherein all the members of the management team were replace by entrepreneurial team of local Chinese managers thus, creating positive output of introducing Oreo to Chinese consumers. Kraft also outsourced marketing teams, in the form of students to po se ambassadors of Oreo wherein, the job of these local students is to function the Oreo to 300,000 consumers cents reduced to fewer. These ambassadors also campaigned the Oreo through basketball wherein, introducing the Oreo being dunked in the milk.This showcase of strategy also helped Kraft to be responsive to global environments opportunities. They also canvas the eating habits and preferences of different countries and were able to produce Kraft products according to the preferences of the consumers in different countries.... Kraft considered former(a) alternatives to make Chinese consumers patronize Oreo cookies. OREOS AND MILK, CHINESE STYLE 4 Discussion In 1996, Kraft Foods introduced Oreo cookies in China in the form of the original top-selling Oreo cookies of the U.S. However, even a sight of marketing effort has been done, the sales of the Oreo cookies in China remained flat. This statement is supported with my aforementioned treatment in the research. The study is li mited to Kraft Food and its marketing strategy in selling Oreo cookies in China. Krafts respond to the macro-environment of China is through research of the different demography of Chinese consumers, their capacity to purchase, and their eating patterns. This led Kraft to reinvent the traditional Oreo cookies to Chinese style cookies from cookie form to wafer and lesser sweet, the packaging and the content of the package (wherein the original content is 14 Oreos which costs 72 cents reduced to fewer pieces of Oreos and costs only 29 cents), and the Chinese style Oreo can withstand the extreme climate of both Northern and Southern region of China. In the micro-environment, Kraft responded in dealing with the management team, wherein all the members of the management team were replace by entrepreneurial team of local Chinese managers thus, creating positive output of introducing Oreo to Chinese consumers. Kraft also outsourced marketing teams, in the form of students to become ambassa dors of Oreo wherein, the job of these local students is to campaign the Oreo to 300,000 consumers. These ambassadors also campaigned the Oreo through basketball wherein, introducing the Oreo being dunked in the milk. This type of strategy also helped Kraft to be responsive to global environments